Enterprise-Grade Creative Operations,
Year-Round

A dedicated team for large retail, all year
Year-round design operations

Online and in-store design for department stores, duty free
retailers and franchises,
held to one steady standard.
Capacity is booked in man-months by the year,
so high-volume campaigns still move.

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Scalable Design Management for
High-Volume Brands

One operating team
for communication
at scale

Multi-channel campaigns, seasonal promotions, event collateral and digital content.
Working from experience running brands across online and physical channels, sufly
manages several hundred design items a year in an ordered way.

Integrated team structure for omni-channel design operations

All-in-One Creative Support
for Retail Brands

From in-store to digital —
design across every channel

  • Offline Department Store

    offline Department Store

  • Online commerce APP

    Online commerce APP

  • Offline Campaign

    offline Campaign

  • Online Campaign Conceptualizing

    Online Campaign Conceptualizing

  • Omnichannel Design system

    Omnichannel Design system

Built for Scale, Designed for Consistency

Fast and consistent
output at volume

sufly runs a settled structure of in-house designers and PMs
able to handle several thousand design items a year.
Through repeating seasons and many channels at once,
the brand guide holds,
and an ordered feedback loop
keeps quality where it should be.

  • How a named team is formed on an annual contract

    A named team on an annual contract

  • Experience running design for department stores and duty free retailers

    Experience running large retail accounts

  • Holding brand quality through repeating seasons and multi-channel campaigns

    Fast turnaround, steady quality

  • Online and in-store campaign design run as one

    Online and in-store campaigns in one

AI-Enabled Design Efficiency

AI that makes the work
faster and more consistent
without losing the craft

Guide-based template design, image generation and copy suggestions —
an operating structure that raises speed while holding quality.

AI-assisted template design, image generation and copy suggestions inside year-round operations

Retail Campaign Operations

Retail campaign design, run monthly

sufly's design operations service places a fixed monthly capacity on brands whose campaigns repeat every year — department stores, duty free retailers, franchises and consumer goods — and absorbs the design work as it appears.

Dated campaigns such as seasonal promotions, sales and launches are scheduled in advance, and requests that arrive mid-week are handled the same day.

  • Department store and duty free

    Online promotions and in-store signage go out inside one campaign. Lotte Duty Free ran online and in-store together for more than two years.

  • Commerce promotion and detail pages

    Detail pages, curated sales and banners — high in volume, repeating in format. Ma:nyo Factory has been run this way for four consecutive years.

  • Corporate design operations

    Brand material, internal decks, recruitment and PR collateral — requests scattered across departments come through one intake. Ananti has worked this way for two consecutive years.

What a Month Looks Like

What a month actually looks like

Capacity is measured in man-months, and teams sized this way have handled several thousand items in a year. Below is one brand's month.

Monthly cadence of a design operations engagement
When What happens Typical output
End of prior month Next month's campaign calendar and expected volume are confirmed together. Monthly schedule
Weeks 1–2 The campaign key visual is locked and extended to channel formats. Key visual, web banners, detail pages
Weeks 3–4 In-store print and social assets are produced; ad-hoc requests are absorbed. Signage, social assets, revisions
Month end Items handled and remaining capacity are reported into next month's plan. Monthly report, organised source files

VALID PARTNER POOL

Results that meet
what clients expect

  • Startups, brands, large enterprises and public bodies
    that have trusted us with creative work

    200+
  • Projects delivered to date.

    360+
  • Awards received at official domestic and
    international programmes, to this year

    123+
  • Average length of an ongoing client relationship,
    counted from the first meeting to today.

    5years

ON-DEMAND RE-SIZING

Scale up or down
as the work demands

  • Flexible plan for standard business
    A flexible plan
    for
    everyday business cases

    A balanced team covering design, brand strategy and technical support.
    Suited to general business needs, and to campaigns
    where you want to read
    market response quickly.

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  • for Enterprise business
    Brand integration and annual campaigns
    for
    call for an enterprise plan

    When a long-term plan needs brand integration and year-round campaigns
    run by a steady partner, this plan places no limit
    on which services you use.

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FAQ

Frequently asked questions

  • How is year-round design operations different from project outsourcing?

    Project work is quoted per job and the relationship ends with the job. A year-round engagement places a named team on the account for a fixed monthly capacity and keeps taking whatever that month produces.

    Brand rules do not have to be re-explained, and urgent requests can be handled the same day.

  • Which brands have you run this way?

    Lotte Duty Free for more than two years, Ma:nyo Factory for four consecutive years and Ananti for two consecutive years. Most accounts are department stores, duty free retailers and franchises that run online and physical channels at the same time.

  • What volume does a team handle in a month?

    Capacity is set in man-months, and teams sized this way have handled several thousand design items in a year.

    Volume differs by brand, so before signing we review the last twelve months of requests together and size the team from that.

  • Does this include retail campaign design?

    Yes. Seasonal promotions, sales and product launches have fixed dates, so a calendar is prepared in advance.

    The central campaign image is handled in key visual design, and repetitive output in AI visual production.

  • What if volume rises or falls mid-contract?

    Volume is reviewed every quarter and the team is resized. Capacity goes up for a peak season and down for a quiet one.

SYSTEMS FOR CREATIVITY

Beyond workflow,
a system for creativity

Creative Methodology

Creativity starts with structure, not instinct alone.

Tools we use

We choose tools that serve productivity and craft at once.

How we work

From idea to delivery — how the work
actually moves through our team.

Partner Portal

Project status, feedback and file sharing.
Everything runs through the partner
portal built for collaboration.