Key Visual for Campaigns

One image, and the rules
that carry it
everywhere

We design the campaign image and the format sheet behind it,

so the banner, the commerce detail page, the social post
and the in-store sign all read
as one campaign.

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What Is a Key Visual

What a key visual actually decides

sufly's key visual service produces the single image that represents a campaign or a season, and writes down the colour, type, photographic tone, logo placement and copy position that let the image be rebuilt at any size.

Without those rules the banner, the detail page and the in-store sign end up looking unrelated. With them set first, the result stays the same even when the person producing it changes.

  • Brand key visual

    The image and rules that represent the brand. Made to last inside the brand guide, and built so the impression survives a change of product.

  • Campaign key visual

    The image and rules for this campaign only. Because it runs for a fixed period it can move further than the brand guide, with the scope of variation agreed in advance.

  • Seasonal promotion visual

    Visuals for dated promotions — sales, launches and holidays. They repeat every year, so last year's files are organised and built on rather than restarted.

How We Build It

everywhere production in four stages

When the campaign date is fixed, each stage deadline is scheduled backwards from it.

Key visual production stages and deliverables
Stage What happens What you receive
1. Align Objective, audience, channel list, brand guide and last year's files are reviewed together. Channel format sheet, schedule
2. Direct Distinct directions are produced and compared side by side. Two or three key visual routes
3. Lock The chosen route is refined and the rules are written down. Final key visual, campaign visual guide
4. Extend Banners, commerce detail pages, social, video thumbnails and print are produced against the sheet. Channel deliverables, source files
Generate it with AI Run it monthly Match the in-store print How pricing works

Selected Campaigns

Campaigns and channels handled together

Work where campaign visuals and channel formats were held to one set of rules. Full case pages are written in Korean.

  • Lotte Duty Free campaign key visual and channel extension

    Lotte Duty Free, online and in-store

    More than two years of online and in-store design run by one team, extending campaign visuals across every channel.

    Open case

  • The History of Whoo brand key visual

    The History of Whoo, luxury commerce

    Product screens matched in format and tone while the high-end impression was held.

    Open case

  • le coq sportif seasonal campaign key visual

    le coq sportif, lifestyle commerce

    How seasonal products surface was reworked, and promotion formats were organised.

    Open case

VALID PARTNER POOL

Results that meet
what clients expect

  • Startups, brands, large enterprises and public bodies
    that have trusted us with creative work

    200+

  • Projects delivered to date.

    360+

  • Awards received at official domestic and
    international programmes, to this year

    123+

  • Average length of an ongoing client relationship,
    counted from the first meeting to today.

    5years

OUR WORKS

Creative work without limits
across categories and media

ON-DEMAND RE-SIZING

Scale up or down
as the work demands

  • Flexible plan for standard business
    A flexible plan
    for
    everyday business cases

    A balanced team covering design, brand strategy and technical support.
    Suited to general business needs, and to campaigns
    where you want to read
    market response quickly.

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  • for Enterprise business
    Brand integration and annual campaigns
    for
    call for an enterprise plan

    When a long-term plan needs brand integration and year-round campaigns
    run by a steady partner, this plan places no limit
    on which services you use.

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FAQ

Frequently asked questions

  • What is a key visual, exactly?

    It is the single image that represents a campaign or a season, together with the rules for rebuilding it — colour, type, photographic tone, logo placement and where copy sits.

    With those rules written down, the banner, the detail page, the in-store sign and social all read as one campaign.

  • How many channels can one key visual cover?

    There is no fixed limit. sufly has extended one key visual across web banners, commerce detail pages, social, video thumbnails and in-store print.

    Once the channel list is agreed we write a format sheet and produce against it in one pass.

  • We already have a brand guide. Do we still need this?

    A brand guide is what the brand always does; a key visual is what this campaign does. They sit at different levels.

    Where a guide already exists, we define how far the campaign is allowed to move inside it.

  • How long does it take?

    It depends on the campaign and the number of channels. Presenting key visual routes usually takes one to two weeks; channel extension takes longer.

    If the on-air date is fixed we schedule backwards from it.

  • Can the key visual be generated with AI?

    Yes. Several directions are generated from a brand-trained model, and the chosen one is refined into the final key visual.

    The method is described on the AI visual productionpage.

SYSTEMS FOR CREATIVITY

Beyond workflow,
a system for creativity

Creative Methodology

Creativity starts with structure, not instinct alone.

Tools we use

We choose tools that serve productivity and craft at once.

How we work

From idea to delivery — how the work
actually moves through our team.

Partner Portal

Project status, feedback and file sharing.
Everything runs through the partner
portal built for collaboration.