Subscription or Outsourcing
Design retainer or design outsourcing — what actually differs
sufly prices capacity, not a list of deliverables. How many people are attached each month is settled first, and the team then keeps taking as much work as it can carry. The structure is the same as a design subscription, except that planning, front-end and development sit inside the same agreement rather than design alone.
Below are the three arrangements companies usually compare when reviewing design outsourcing.
-
Per-job outsourcing
- How cost is set
- Quoted for each job.
- How requests work
- Scope and schedule are renegotiated each time.
- What is covered
- Only the job you commissioned.
- Brand knowledge
- A change of vendor means explaining everything again.
- Unused capacity
- Not applicable
- Best suited to
- A handful of one-off projects a year
-
Design subscription
- How cost is set
- A fixed monthly fee.
- How requests work
- Requests queue and are taken in order.
- What is covered
- Usually graphic design only.
- Brand knowledge
- The person assigned can change often.
- Unused capacity
- Usually expires.
- Best suited to
- Low-volume, simple repeating work
-
sufly man-month model
- How cost is set
- Set by the capacity attached, in man-months.
- How requests work
- A dedicated PM places them on the monthly schedule.
- What is covered
- Planning, design, front-end and development, in one agreement.
- Brand knowledge
- The same team continues, and the rules accumulate.
- Unused capacity
- Carries for up to two months; a heavy month can add people through Booster.
- Best suited to
- Companies with steady monthly work across several channels
ON-DEMAND RE-SIZING
Scale up or down
as the work demands
-
Flexible plan for standard businessA flexible plan
for
everyday business casesA balanced team covering design, brand strategy and technical support.
Start a project Start a project
Suited to general business needs, and to campaigns
where you want to read
market response quickly. -
for Enterprise businessBrand integration and annual campaigns
for
call for an enterprise planWhen a long-term plan needs brand integration and year-round campaigns
Start a project Start a project
run by a steady partner, this plan places no limit
on which services you use.
CREATIVE SERVICES
Familiar, and yet new
FAQS
More questions
the timeline and the target. Not having a fixed budget is fine — a specialist reads what you need and proposes
the most efficient team.
Two ways: per job, or per capacity. Per job you only pay for what you order but every order needs a negotiation; per capacity a fixed team is attached each month and keeps taking requests.
When monthly volume is steady, capacity is usually the better of the two. sufly builds teams between 1 and 40 man-months, starting from roughly KRW 12,000,000 per month.
You can focus on a short campaign or an opening push, or carry it on into year-round brand operations.
The structure bends to the purpose and the situation.
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