Retail Campaign Operations
Retail campaign design, run monthly
sufly's design operations service places a fixed monthly capacity on brands whose campaigns repeat every year — department stores, duty free retailers, franchises and consumer goods — and absorbs the design work as it appears.
Dated campaigns such as seasonal promotions, sales and launches are scheduled in advance. Requests that arrive mid-week are handled the same day.
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Department store & duty free
Online promotions and in-store signage produced inside one campaign. Lotte Duty Free ran this way for more than two years.
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Commerce promotion
Detail pages, curated sales and banners, where volume is high and formats repeat. Ma:nyo Factory for four consecutive years.
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Corporate design operations
Brand material, internal decks, recruitment and PR collateral through a single intake. Ananti for two consecutive years.
Cadence
What a month looks like
Capacity is measured in man-months, and teams sized this way have handled several thousand items in a year. Below is one brand's month.
| When | What happens | Typical output |
|---|---|---|
| End of prior month | Next month's campaign calendar and expected volume are confirmed together. | Monthly schedule |
| Weeks 1–2 | The campaign key visual is locked and extended to channel formats. | Key visual, web banners, detail pages |
| Weeks 3–4 | In-store print and social assets are produced; ad-hoc requests are absorbed. | Signage, social assets, revisions |
| Month end | Items handled and remaining capacity are reported into next month's plan. | Monthly report, organised source files |
FAQ
Frequently asked questions
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How is a monthly retainer different from project work?
Project work is quoted per job and the relationship ends with the job. A retainer places a named team on the account for a fixed monthly capacity and keeps taking whatever the month produces.
Brand rules do not have to be re-explained, and same-day requests are possible.
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Which brands have you run this way?
Lotte Duty Free for more than two years, Ma:nyo Factory for four consecutive years and Ananti for two consecutive years. Most accounts are retailers that run online and physical channels at the same time.
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What volume does a team handle?
Capacity is set in man-months, and teams sized this way have handled several thousand design items in a year.
Volume differs by brand, so before signing we review the last twelve months of requests together and size the team from that.
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Does this include retail campaign design?
Yes. Seasonal promotions, sales and product launches have fixed dates, so a calendar is prepared in advance and the campaign is built against it.
The central campaign image is handled in key visual design, and repetitive output in AI visual production.
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What if volume rises or falls mid-contract?
Capacity is reviewed every quarter. Unused capacity carries over for up to two months, and a peak month can be covered by temporarily adding people.
Work With Us
Tell us what you need this quarter
Send the channels, the volume, and the start date. We reply with a team structure and a monthly plan, not a generic deck.