Scope
Four kinds of work
-
Branding
Strategy, identity and the visual system, delivered as a guideline teams can actually apply. 한국어 페이지
-
Social & performance creative
Formats for YouTube, Instagram, Facebook, TikTok, X and Pinterest. Variants run together and the next round follows the winner. 한국어 페이지
-
Print
Brochures, leaflets, brand books and campaign posters, through to paper stock, finishing and press supervision. 한국어 페이지
-
Packaging & IP
Package concept, structure and artwork; brand characters and merchandise. Work for Lotte Duty Free, Ma:nyo Factory and Harim. 한국어 페이지
Six Stages
The branding process
| Stage | What happens |
|---|---|
| Listen | Interviews and desk research into the category and the audience. |
| Object | What the brand has to achieve is stated in one place. |
| Strategy | Positioning and message architecture are set. |
| Concept | Verbal and visual concepts are proposed and narrowed. |
| Design | Identity, colour, type and graphic system are built. |
| Production | The guideline and the first wave of applied material are produced. |
FAQ
Frequently asked questions
-
How does a branding engagement run?
Through six stages: Listen, Object, Strategy, Concept, Design and Production. The first three decide what the brand says; the last three make it visible.
-
Can you do a logo only?
Yes, though a logo change always leaves older material out of step. We map where it is applied before starting.
-
What goes into a brand guideline?
Logo usage, colour, type, photographic tone, graphic elements and prohibited cases. If you run online channels, banner and social formats are included.
-
Do you also produce the campaigns afterwards?
Yes. Social and performance creative, print collateral and packaging are produced by the same team, and ongoing output can move into design operations.
Work With Us
Tell us what you need this quarter
Send the channels, the volume, and the start date. We reply with a team structure and a monthly plan, not a generic deck.